off page seo techniques 2018

What are off page SEO techniques? 17 Tips You Should Follow

off page seo techniques 2018

OFF Page SEO Techniques

Learn this strategy from Digiwalebabu

  1. Directory Submission
  2. Social Bookmarking
  3. Blog Commenting
  4. Forum Commenting
  5. Blog post (Blogger & WordPress)
  6. Web 2.0 Submission
  7. Article Submission
  8. Press Release Submissions
  9. Review Submissions
  10. Business Profile Creation
  11. Q & A Submissions
  12. Document Sharing
  13. Classified Ads Submission
  14. Video Submission & Promotion
  15. Photo Submission & Promotion
  16. Local Business Listing (Google, Bing @ Local Listing Sites)
  17. Social Networking

Make sure that you have a white hat SEO strategy. They offer you a great way to cater to the demands of search engines so that you can obtain the best results and have these benefits:

White hat SEO techniques are designed to be very easy to understand and you can actually do some of them on your own if you want, which is always a major plus.

This will obviously help you save money, all while making sure that they deliver the utmost efficiency.


White hat SEO vs Blackhat SEO

  1. Black hat SEO is all about spamming and using illegal rules, whereas White hat SEO  will help you build excitement around your business and products. It will also help create long-term relationships with the user base, something you do need to have if you want to grow your business.
  2. With white hat SEO, you can achieve results that last for a very long time. Not only does this offer an amazing experience all around, but it also delivers a stellar way to promote your business in the future, since the outcome will remain pretty much the same for months and years to come with close to no changes at all. In fact, most Search engine optimization experts use this kind of technique.
  3. Black hat SEO tactics are very risky and they might get you banned, but on the other hand, white hat SEO is very safe and you don’t have to face any issues unless you create them on your own. Try to build up your audience in an organic, simpler manner and the outcome will be a lot better this way. There’s also no legal danger involved, whereas black hat can be very bad, to say the least.

Some of the Best off page SEO techniques

off page seo technique

  • Directory Submission

When you think of how directory submissions are performed, there is only one goal that comes to mind and that is to get your website ranked higher on Google search engine results.

The primary goal of submitting a website to directories is to receive one-way inbound links from other high ranking websites.

On the other hand, there is an accurate way and an incorrect way to submit your website to submission directories.

This is how it works when Google search engine spiders comb through the web, they count the number of one-way incoming links to a website.

In other words, every incoming link is considered to be a vote of popularity for a website.

However, all votes or links are not given equal importance when Google is deciding where to place your website in its rankings for your keywords.

  • Page Rank 
    If you are serious about increasing your website’s visibility and increase traffic, it is important to have inbound links pointing to your website from high ranking websites. It is better to have inbound links from a page rank 4 website than a rank 1 website. So each and every link from a page rank four websites will actually count a lot more than links from page rank 1 websites.
  • Relevance 
    It is important that inbound links to your website come from relevant websites and directory categories. For example, if you own a bakery then you don’t want incoming links from a directory category labeled “auto shipping”. Keep in mind that links from irrelevant categories will not help your Google rankings.
  • Tags 
    The text that’s placed within the tag of your incoming links is one of the most important elements of building valuable inbound links. The tag is the clickable segment of an inbound link.

Make sure that you have a long-term plan that you execute every month to improve your search engine rankings. Try submitting your website to at least 100–200 directories every month depending on how competitive your niche is.

  • Social Bookmarking

Social: Pertaining to doing something together with other people.

So “Social Bookmarking” is in its simplest definition, Bookmarking that you do together with other people.

What distinguishes Social Bookmarking from just Bookmarking a web page is that you can leverage the Social aspect.


  1. I can see who else bookmarked something.
  2. I can see the links that person bookmarked.
  3. I can follow links from people.
  4. Depending on the site, I might receive kudos or thanks for the content I share.
  5. Depending on the site, I can engage in “meta” discussion about the link

blog submission

  • Blog Commenting

Blog commenting is something you do after you read a blog. It’s the way of your expression towards the writer. Most people these days use it as a backlinking process.

Blog commenting is a procedure for interaction between bloggers and blog readers.

It is an action wherein bloggers or visitors leave a comment on a blog post or an article.

Blog commenting is a good way to exchange thoughts and opinions about a certain topic written as a blog.

Blog commenting is actually a very effective way to get backlinks and an essential ingredient for the search engine.

Benefits of blog commenting:

  • Blog comments will keep the blog post updated. Regularly updated contents have a better chance of getting a higher rank on search engine results.
  • The blog post increases its value and importance because of user-contributed content if your visitors have left sensible comments that contribute to the post.

Effective blog commenting can be beneficial for both the writer and the comment maker.

Read Hear:- List of Free Blog Commenting Site

  • Forum Commenting

Best advice is to avoid such thin quality techniques. Focus on better ways to promote your products/services. Blog commenting and forum postings are old fashioned.

Rather focus on participating in forums and relevant communities genuinely.

Don’t just spam by unnecessary including links in your responses or comments.

Read the blogs which are some value and leave a genuine comment.

You can definitely leave your link there but do add the purpose of leaving your link there or people will start reporting spam.

And, there is not OR in online marketing, it always AND, do this and do that, try everything which can help you get good results and help you rank your website in SERPs.

directory submission

  • Blog post (Blogger & WordPress)

Blog posting, blog submission, web 2.0 submission are the same activities with different names.

Always make sure that while creating a blog choose high DA, Do follow web 2.0 websites like Twitter, Pinterest, Reddit,  Tumblr, LinkedIn, Dribble, etc.

The reason to use these websites for the same is that it will make a huge impact on your website.

Improves your overall website performance and keyword ranking as well, and Also, by using high DA, Do follow websites rank well in Google SERP’s and get indexed immediately after the submission.

  • Web 2.0 Submission

Web 2.0 are publisher type sites that allow its users to create their pages with a unique URL.

These sites include social bookmarking sites, social media platforms and video sharing. web 2.0 provides page owners with sharing grouping and networking facilities.

In the past creating a website required an enormous amount of HTML expertise and expensive design software. A huge amount of times and effort were exerted.

Today web 2.0 has made it a whole lot easier for people to create web pages.

Benefits of web 2.0 there are two key advantages that you can get from web 2.0 sites: link one of the good reasons to get a web 2.0 site is to make use of its link benefits.

Almost all modern day web 2.0 sites enable their users to link their websites to their profiles and bios.

social media platforms also allow their users to publish site content to their pages.

white hat seoTraffic web 2.0 sites can bring a high volume of traffic to your website, there are a lot of web 2.0 sites present on the internet today.

Each site has its set of users or network community.

Creating a profile on these sites will help you reach a wider audience for your website.

Responsible web 2.0 usage web 2.0 sites are known to be useful in generating links and traffic.

However, some people tend to abuse these benefits. web 2.0 sites are being used to practice black hat SEO.

Some website owners create or pay people to build multiple accounts across different web 2.0 sites, these accounts are used to post bulk content filled with keywords and these pages are then linked to their website thus creating link juice which increases the sites ranking.

The quality of those sites, however, is very low and Google is bound to crack down on them and penalize sites which rely on them.

On the other hand, developers who want to see their site grow healthily employ white hat SEO.

All you have to do is choose a few reliable web 2.0 sites, then create your profile and publish credible factual and informative content that will add value to the communities of these sites.

  • Article Submission

Article submission or article marketing will not only help you to promote your business or affiliate program for free, but it will also boost your sales and give you a brand that you are an expert in your field.

Writing valuable articles and getting published on article directories and blog sites can have the following positive effects on SEO:

  • Improves Page Ranking
  • Increases website traffic
  • Establishes online reputation

  • Press Release Submissions

press release communicates facts that the business desires to give out people with the media.

after the news release creating is done you can easily distribute a press release by distinguishing the proper content outlets and completely following submission guidelines published by thoѕe outlets.

  • Review Submissions

You can review your business on google by writing review technique.

  • Business Profile Creation

The name itself conveys the meaning of creating a profile in the various platform to make it completely optimized for the users.

It’s an off-page technique used by SEO’s to create a profile for their client websites using various social channels.

For example, you’re going to start social media for your company so what will be the first step.

  1. We start by entering our name, email, phone, password, username etc. (Sign up)
  2. Once you have to sign up & you can log in to your company or personal profile.
  3. From there on start optimizing your profile for your company purpose.
  4. Profile creation is mainly important for companies and brands.
  5. When you create a new company page in Facebook you need to optimize your profile 100% so that users can easily get a view of your profile.
  6. You need to update the company name, URL, phone, address, profile image, banner image etc.
  7. The main importance of profile creation is to provide information for the user as well as to make yourself secure for that particular website.
  8. Doing this will make your company page verified.

Q & A Submissions

Document Sharing

Classified Ads Submission

Video Submission & Promotion

Instead of reading the 400 to 500 words article video article submission is used where some of the article lines are shown visually in form of video. this video is created for a few mins with slides of articles lines.

Photo Submission & Promotion

Local Business Listing (Google, Bing @ Local Listing Sites)

Social Networking

Off page seo

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