CTR Calculator

Inputs

Decimals

Clicks

Impressions

Optional fields (for related metrics)

Conversions

Cost (₹ / $)

Revenue (₹ / $)

Enter any you track—tool shows only metrics it can compute.

Results

CTR

—

Clicks—

Impressions—

Reverse Calculator

CTR (%)

Impressions

Clicks

Uses: Clicks = (CTR% × Impressions) ÷ 100 | Impressions = (Clicks × 100) ÷ CTR%

Formula: CTR (%) = (Clicks ÷ Impressions) × 100. Keep consistent time ranges and sources (e.g., Analytics vs. Ad platform) to avoid mismatches.