SEO Case Study: How Cottons and Satins Achieved 430% Revenue Growth Through SEO
Every growth story begins with a challenge. For Cottons & Satins, the challenge was clear—organic traffic was stagnant, conversions were low, and organic revenue was not scaling despite continuous efforts.
In search of a breakthrough, the team discovered Prabhakar Alok on Google and reached out. In their very first conversation, they shared their struggle: “We want organic revenue to grow, but nothing is moving.
Prabhakar took a deep dive into their digital ecosystem, conducting a comprehensive audit of UI/UX, SEO, and technical performance. Instead of quick fixes, he built a data-backed solution tailored to their audience and business goals.
The findings were clear: while the brand had potential, it lacked the right strategy and execution at scale. Prabhakar designed a tailored solution, focusing on fixing the foundation first. With the right keywords, improved website structure, better UI/UX experience, and precise technical SEO, the implementation began step by step.
Within a short time, rankings started improving, followed by an increase in impressions. Soon, sessions grew steadily, users added more products to their carts, and the number of checkouts rose.
This consistent execution finally led to higher transactions and revenue, delivering month-on-month growth for Cottons and Satins.
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SEO Strategy Outcomes
Introduction
Cottons and Satins, a premium home décor eCommerce company, partnered with us to boost online visibility and attract high-intent buyers. Within 6 months, our SEO strategy drove a 286% surge in organic traffic and a 430% jump in revenue.
Cottons and Satins is a premium lifestyle and home décor brand offering luxury cushion covers, satin curtains, cotton fabrics, lampshades, and home accessories and many more. With a strong brand identity offline, they wanted to increase their organic visibility online and attract purchase-ready customers searching for high-quality home furnishings.
Our SEO campaign focused on improving search rankings, keyword visibility, and organic revenue. The results were transformational: in just 6 months, Cottons and Satins grew organic traffic by 286% and revenue by 430%.
Challenges
When Cottons and Satins approached us, they faced several SEO challenges:
- Low Visibility for Non-Branded Keywords: The brand ranked for its own name but struggled for generic keywords like lamp shades, cushion covers, and fabric online.
- Strong Competitors: Established décor brands dominated Google search results, making it tough to capture share of voice.
- Content and Keyword Gaps: Key product categories like printed cushion covers, striped cushion covers, embroidered cushion covers, and fabric for cushion covers were under-optimized.
- Technical Limitations: Site performance, image optimization, and structured data were missing, limiting ranking potential.
- Website visibility largely limited to branded searches.
- High competition in categories like “lampshades”, “cushion covers”, “bedding sets”, and “mugs”.
- Lack of optimized landing pages targeting category-level keywords.
- Limited FAQ and informational content for user intent coverage.
Goals and Objectives
The primary goals of this SEO campaign were:
- Increase organic search visibility across relevant product and category pages.
- Drive qualified and purchase-ready traffic to the website.
- Improve the end-to-end user funnel: from impressions and clicks to conversions.
- Deliver measurable growth in transactions and overall revenue from organic channels.
- Improve organic visibility across product categories (lamps, cushions, tableware, fabrics).
- Capture transactional keywords with high search volume.
- Build topical authority with FAQs and informational content.
- Boost conversions by ranking for niche long-tail queries.
Our objectives were clear:
- Rank for transactional, non-branded keywords in the home décor niche.
- Increase organic sessions, transactions, and revenue.
- Improve click-through rates (CTR) through better meta optimization.
- Position Cottons and Satins as a leading luxury décor brand online.
SEO Strategy
1. Technical SEO Enhancements
- Fixed site speed and Core Web Vitals issues.
- Implemented structured data for product listings.
- Optimized mobile shopping experience for conversions.
- Conducted a comprehensive website audit to identify crawling and indexing issues.
- Implemented fixes for broken links, duplicate tags, and missing metadata.
- Optimized page speed, mobile responsiveness, and structured data to improve Google rankings and CTR.
2. Keyword Research and Mapping
We divided keywords into 3 key buckets:
- High-Intent Product Keywords: lamp shades, printed cushion covers, cotton cushion cover, fabric for cushion covers, embroidered cushion covers, cushion cover design.
- Transactional Décor Keywords: glass candle holders, ikat upholstery fabric, cheap lamp shades online, striped cushion covers.
- Branded & Location Keywords: cottons & satins, cottonsandsatins, cotton and satins delhi.
- Conducted keyword research to identify high-value search terms relevant to home décor and furnishings.
- Segmented keywords into informational, navigational, and transactional clusters.
- Prioritized transactional and high-commercial-intent keywords to boost revenue directly.
We mapped high-volume transactional keywords to core category pages and added FAQ-based queries to improve topical depth. Example activities:
| Page | Keywords | SV / KD |
|
https://cottonsandsatins.com/collections/lamps-lamp-shades
|
lampshade | 12100 / 39 |
| living room lampshades | 1300 / 17 | |
| lampshades online | 1000 / 17 | |
| table lampshades | 720 / 17 | |
| What a Lamp Shade Is Used For | FAQ | |
| How to choose lamp shade shape? | FAQ | |
| Do all lamp shades fit? | FAQ | |
| What shape of lamp shade is modern? | FAQ | |
| Are lamp shades standard sizes? | FAQ | |
| Where is lampshade used? | FAQ | |
|
https://cottonsandsatins.com/collections/cushions
|
cushions | 49500 / 39 |
| cushion covers | 40500 / 22 | |
| sofa cushions | 18100 / 35 | |
| chair cushions | 14800 / 20 | |
| bed cushion | 12100 / 27 | |
| sofa cushion covers | 8100 / 15 | |
| cushion pillow | 4400 / 33 | |
| seat cushions | 4400 / 31 | |
| What is the meaning of cushions? | FAQ | |
| which place is to buy cushions | FAQ | |
| how to style cushions on sofa | FAQ | |
| How to care for cushion covers | FAQ | |
|
https://cottonsandsatins.com/collections/cushion-filler
|
cushion fillers | 720 / 12 |
| cushion cover with filler | 210 / 10 | |
| pillow filler | 110 / 18 | |
| fillers for pillows | GSC | |
| cushion filler 16×16 | GSC | |
| cushion fillers 18×18 | GSC | |
| what is cushion filler | FAQ | |
| Which filling is best for cushions? | FAQ | |
| What is filler in cushions? | FAQ | |
| Which filling is best for pillows? | FAQ | |
|
https://cottonsandsatins.com/collections/fabric-sample
|
fabric samples | 590 / 9 |
| cotton fabric samples | 210 / 14 | |
| fabric samples for clothing | 590 / 11 | |
| fabric swatches | 1300 / 18 | |
| What is Fabric sample | FAQ | |
| Where to get fabric samples | FAQ | |
| What is the use of fabric samples? | FAQ | |
|
https://cottonsandsatins.com/collections/tabletop-plate
|
dinner plates | 6600 / 19 |
| porcelain dinner plates | 216 / 15 | |
| plate | 165000 / 43 | |
| plate set | 5400 / 35 | |
| breakfast plate set | 320 / 10 | |
| What is the purpose of a dinner plate? | FAQ | |
| What is the best material for dinner plates? | FAQ | |
| What is dinner plate size? | FAQ | |
| What is the best way to care for dinner plates | FAQ | |
|
https://cottonsandsatins.com/collections/bedding-bedding-sets
|
bedding sets | 90500 / 38 |
| bed set price | 4400 / 20 | |
| bed cover set | 1900 / 11 | |
| What is a bedding set? | FAQ | |
| What is the best bedding fabric? | FAQ | |
| Can I customise bedding set? | FAQ | |
| What is the shipping timeline for bedding sets | FAQ | |
|
https://cottonsandsatins.com/collections/printed-cushion-covers
|
printed cushion covers | 590 / 11 |
| block print cushion covers | 390 / 3 | |
| buy printed cushion covers | 90 | |
| hand block printed cushion covers | 90 | |
| How do I choose the right size of printed cushion covers for my seats? | FAQ | |
| How do I clean printed cushion covers? | FAQ | |
| What are the best fabrics for printed cushion covers? | FAQ | |
|
https://cottonsandsatins.com/collections/dining-plate
|
dining plate | 6600 |
| dining plate set | 6600 | |
| dining plate mat | 6600 | |
| dinner plates | 5400 | |
| plate set | 5400 | |
| cute plates | 1900 | |
| lunch plate | 1300 | |
| breakfast plate set | 720 | |
| dinnerware plates | 480 | |
| plate sets | 320 | |
| crockery plate | 320 | |
| plates for dinner | 170 | |
| beautiful plates | 110 | |
| dinner plate price | 40 | |
| dinner plates online | 10 | |
|
https://cottonsandsatins.com/collections/water-glass
|
glass for water | 18100 |
| glass water | 18100 | |
| water glass | 18100 | |
| water glasses | 18100 | |
| glass of water | 5400 | |
| white glass | 2400 | |
| drinking water glass | 1900 | |
| glass for drinking water | 1900 | |
| water drinking glasses | 1900 | |
| water glass design | 480 | |
| glass white | 260 | |
| office water glass | 210 | |
|
https://cottonsandsatins.com/collections/cushions-soild
|
cushion covers velvet | 1000 |
| velvet cushion covers | 1000 | |
| blue cushion covers | 880 | |
| gold cushion covers | 720 | |
| grey cushion covers | 480 | |
| purple cushion covers | 110 | |
| striped cushion covers | 110 | |
| cushion cover colour | 20 | |
| solid cushion covers | 20 | |
|
https://cottonsandsatins.com/collections/tabletop-cups-saucers
|
saucers | 22200 |
| cup and saucer | 12100 | |
| cup and saucer set | 9900 | |
| saucer cup set | 9900 | |
| cups with saucers | 1900 | |
| cups saucers | 1900 | |
| cup saucer set | 9900 | |
| saucer cup | 1900 | |
| saucer cups | 1900 | |
| saucers for cups | 1900 | |
| floral cups and saucers | 30 | |
|
https://cottonsandsatins.com/collections/table-runners
|
runners for tables | 14800 |
| table runners | 14800 | |
| dining table runner | 2900 | |
| table runner for center table | 1000 | |
| table runner for glass table | 1000 | |
| table runners online | 1000 | |
| dining table runner set | 480 | |
| table runner set | 480 | |
| table runner design | 390 | |
| round table runner | 260 | |
| dining runner | 210 | |
| red table runner | 170 | |
| table cloth runner | 170 | |
| table runner cloth | 170 | |
| linen table runner | 110 | |
| table runner fabric | 30 | |
| buy table runners | 10 | |
|
https://cottonsandsatins.com/collections/tabletop-mugs
|
coffee mug | 90500 |
| coffee mugs | 90500 | |
| mug | 49500 | |
| ceramic mug | 6600 | |
| tea mug | 5400 | |
| cute mugs | 4400 | |
| cute coffee mugs | 3600 | |
| gift mugs | 3600 | |
| coffee mug set | 2900 | |
| couple mugs | 2900 | |
| coffee mugs for men | 1900 | |
| coffee mugs online | 1900 | |
| couple coffee mugs | 1900 | |
| white mug | 1900 | |
| mug set | 1600 | |
| water mug | 1600 | |
|
https://cottonsandsatins.com/collections/tabletop-serveware
|
serveware | 1300 |
| serveware set | 320 | |
| snacks serving plates | 1300 | |
| snacks serving plates set | 880 | |
| starter serving plates | 210 | |
| cake serving plate | 210 | |
| pasta serving plates | 210 | |
| rice serving plate | 210 | |
| biryani serving plates | 170 | |
| serving bowls | 5400 | |
| serving bowl set | 4400 | |
| serving tray with bowls | 880 | |
| snack serving bowls | 480 | |
| biryani serving bowl | 320 | |
| serving bowls set with tray | 320 | |
|
https://cottonsandsatins.com/collections/table-mats-and-napkins
|
table mats | 22200 |
| dining table mats | 8100 | |
| dining table plate mat | 2900 | |
| stylish dining table mats | 1600 | |
| mat table | 1300 | |
| table mats for dining table | 1300 | |
| design table mats | 880 | |
| table mat design | 880 | |
| table mats online | 880 | |
| dining table mats set of 4 | 590 | |
| dining table placemats | 2900 | |
| placemats | 2400 | |
| table placemats | 720 | |
| napkin | 40500 | |
| kitchen napkins | 2400 | |
| cloth napkins | 1600 | |
| table napkin | 1600 | |
| napkin towel | 1300 | |
|
https://cottonsandsatins.com/collections/tabletop-bowl
|
serving bowls | 5400 |
| ramen bowl | 12100 | |
| rice bowl | 12100 | |
| fruit bowl | 9900 | |
| bowl set | 8100 | |
| soup bowl | 8100 | |
| smoothie bowl | 6600 | |
| salad bowl | 5400 | |
| serving bowls | 5400 | |
| big serving bowls | 320 | |
| dessert serving bowls | 170 | |
| dry fruit serving bowl | 170 | |
| white serving bowls | 140 | |
| small serving bowls | 110 | |
| antique serving bowls | 90 | |
| modern serving bowls | 90 | |
| serving bowl sizes | 90 | |
| hot food serving bowls | 70 |
Lamps & Lamp Shades Page
- Target Keywords: lampshade (SV 12,100, KD 39), living room lampshades (SV 1,300, KD 17), lampshades online (SV 1,000)
- FAQs Added: What a Lamp Shade Is Used For?, Do all lamp shades fit?, What shape of lamp shade is modern?
Cushions & Covers Page
- Target Keywords: cushions (SV 49,500), cushion covers (SV 40,500), sofa cushions (SV 18,100)
- FAQs Added: How to style cushions on sofa?, How to care for cushion covers?
Cushion Filler Page
- Target Keywords: cushion fillers (SV 720), pillow filler (SV 110)
- FAQs Added: Which filling is best for cushions?, What is filler in cushions?
Fabric Samples Page
- Target Keywords: fabric samples (SV 590), fabric swatches (SV 1,300)
- FAQs Added: What is fabric sample?, What is the use of fabric samples?
Tableware & Serveware Pages
- Pages optimized for: dinner plates (SV 6,600), bedding sets (SV 90,500), mugs (SV 49,500), runners (SV 14,800), serving bowls (SV 5,400)
- FAQs added across all: What is dinner plate size?, What is a bedding set?, Best way to care for dinner plates?
These were mapped to product, category, and landing pages.
3. On-Page SEO Optimization
- Added keyword-rich titles, meta descriptions, and H1 tags.
- Used long-tail FAQs like How to style cushion covers? and Best fabric for cushion covers?
- Internal linking across product categories improved crawlability.
- Implemented internal linking structures to strengthen topical authority.
- Added schema markup to product pages to improve rich results and click-through rate.
- Improved the product descriptions and calls-to-action to enhance conversion rates.
4. Content Marketing & Blogs
We built a lifestyle blog around décor inspiration targeting informational queries like:
- How to style lamp shades for living rooms.
- Festive home décor ideas with cushion covers and candle holders.
- Created FAQ sections on all major collection pages.
5. Visual & Image SEO
- Optimized alt text and filenames for product images (e.g., striped-cushion-covers.jpg).
- Leveraged Google Image Search and Pinterest SEO to target inspiration-led shoppers.
6. Authority & Link Building
- Built backlinks from lifestyle blogs, interior design magazines, and home décor influencers.
- Earned features for festive décor guides driving traffic and authority.
Results
1. Organic Growth Metrics (Nov 2024 → May 2025)
- Revenue: ₹195,468 → ₹1,036,807 (430% growth)
- Transactions: 28 → 147 (425% growth)
- Sessions: 7,841 → 30,282 (286% growth)
- Total Users: 6,961 → 27,857 (300% growth)
2. Keyword Ranking Improvements
Our SEO work helped Cottons and Satins achieve Page 1 rankings for high-value keywords:
|
Keyword |
Position |
Notes |
|
lamp shades |
#2 |
Major traffic driver |
|
cottons & satins |
#1 |
Branded keyword |
|
cottonsandsatins |
#1 |
Branded keyword |
|
cotton and satins delhi |
#1 |
Location-specific |
|
cotton cushion cover |
#4 |
Transactional keyword |
|
printed cushion covers |
#2 |
High-value product keyword |
|
cloth sample |
#2 |
Informational keyword |
|
fabric for cushion covers |
#3 |
Strong eCommerce keyword |
|
cushion cover cloth |
#3 |
Product keyword |
|
striped cushion covers |
#2 |
Product keyword |
|
cheap lamp shades online |
#2 |
Competitive niche keyword |
|
ikat upholstery fabric |
#2 |
Niche textile keyword |
Highlights:
- Lamp shades (1.1K traffic) – now ranking #2.
- Cotton cushion cover – ranking #4 with steady conversions.
- Printed cushion covers – moved to #2 (high CTR).
- Fabric-related keywords (e.g., fabric for cushion covers, ikat upholstery fabric) are driving strong traffic for buyers searching for raw materials.
3. Search Visibility & CTR Growth
- Impressions: 87,517 (Feb 2025) → 175,298 (May 2025).
- CTR: Improved from 1.06% → 1.83% (+73% increase).
- Avg. Position: Improved from 18.11 → 12.64 (30% better rankings).
Key Takeaways
- Ranking for both branded and non-branded keywords helped Cottons and Satins dominate Google search results.
- Targeting long-tail product queries (striped cushion covers, embroidered cushion covers, cheap lamp shades online) ensured more conversions.
- Lifestyle content around décor guides boosted visibility in Google Discover & Pinterest.
- Visual SEO optimization proved critical in the home décor niche.
Conclusion
Through a data-driven SEO strategy, Cottons and Satins transformed its online presence:
- 430% increase in organic revenue
- 425% growth in transactions
- Page 1 rankings for 20+ high-value keywords
- Improved CTR and visibility across product categories
This case study highlights how luxury lifestyle brands can win in SEO with the right mix of technical fixes, content strategy, keyword targeting, and visual optimization.
Looking to achieve similar results for your eCommerce or home décor brand? Our SEO experts at Digiwalebabu can help you increase organic traffic, conversions, and brand visibility.