Formulas

• Average Order Value (AOV): AOV = Revenue ÷ Orders
• Orders from Visitors & CR: Orders = Visitors × (CR ÷ 100)
• AOV via Visitors + CR + Revenue: AOV = Revenue ÷ (Visitors × CR) (CR entered in %, the tool divides by 100)
• AOV via basket size: AOV = Items per Order × Avg Item Price
• Revenue per Visitor: RPV = Revenue ÷ Visitors

Notes

• AOV is an average over completed orders in the time window.
• In “Visitors + CR” mode, “Orders” is an expected value (may be fractional); AOV still uses that expected order count.
• Decimals and currency symbol are display-only; the math uses raw numbers.